A people's g(o\!/o)dbye for the people's car.
Beetle lovers gathered on social media to share their Beetle stories #TheLastMile
Art Director Intern: Peter Molnar
Copywriter Intern: Jake Knudsen
Art Director: Chris Luu
Copywriter: Brandon Holliday
Creative: Austin Haas
ACD/Art: Laura Longstaff
ACD/Art: Bryan Barnes
ACD/Writer: Allison Lackey
ECD: Jimm Lasser
CCO: Jan Jacobs & Leo Premutico
Producer: Rebecca O'Neill
Production: Nexus
Director: FX Goby
Agency: Johannes Leonardo

Select Press: Hypebeast | CNBC | AdAge | Adweek | Motorblog | Muse by Clio |Fox |Top Gear
My role: Helped develop concept for the campaign
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