Growing up with the name Cinnamon is tough. People tease you. People don’t believe it’s your real name. People think you're a stripper. But no one should be shamed for what makes them unique.

We were asked to work with women named Cinnamon as a means to dethrone pumpkin spice and put cinnamon back in the spotlight for the holiday season. Instead of models, we chose a group of everyday Cinnamons: moms, grandmas, hairstylists, students.

These women were never able to find a keychain, mug, or anything other than a spice bottle with their name on it. So we designed them their very own limited-edition clothing line.

Introducing the Cinnamon Season Collection.

Happy Cinnamon Season.
Art Director: Peter Molnar
Writer: Jake Knudsen
ACD: Conor Champley
ECD: Jeff Anderson
Photographer: Jay Mason
Producers: MJ Soler, Dion Matthews
Print Producer: Don Lagas
Agency: Grey
Press: Washingtonian | PR News Wire
My roles: Concept, design apparel, direct photoshoot, retouch photos, design lookbook.

Retouching examples

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